Ask five people to define our core term. Do we get one answer, or five?
Pick the entity your work turns on: customer, patient, asset, claim, case. Ask five people what it means.
Why it matters. AI cannot act correctly on a term the organization itself defines five different ways. The disagreement does not disappear when you add AI. It gets automated at scale.
A good answer. One definition, bound to the data as a machine-checkable constraint, not living in a slide deck or in someone's head.
How SDC answers it: meaning is bound to the data when it is modeled, so one shared definition replaces the private ones people carry in their heads.